Spooky Secrets Branding

Role: Art Director, Ideation, Sketching,Complete Branding

Shhh…pass it along: Spooky Secrets (TM) is a new source for your favorite horror tees & licensed merchandise. Offering subscription boxes (for extra mystery), as well as official items, Spooky Secrets is a one-stop shop for all things Halloween.

Process: I started by sketching pages of different logo concepts. Thematically, I depicted the “secret” aspect of the brand; monsters are whispering, hiding, or lurking below the surface.